External Communications Manager



Retail (SEFE Energy)


Manchester


Permanent

An exciting opportunity to join our UK Marketing team and help us take our communication plans and activities to the next level

​The role

Are you an exceptional copywriter and editor with experience in both marketing and operational external communications?

We’re looking for an External Communications Manager with the skills, experience and drive to take our communication plans and activities to the next level.

As a B2B energy supplier SEFE Energy supplies thousands of businesses across the UK, France, and Netherlands. To remain competitive, we must be agile, constantly adapting to the ever-changing energy world, driven by forces of decarbonisation, competition, digitalisation and shifting customer expectations. Our Always Reaching for Better strategy equips us to respond to changes and advancements, and quickly seize opportunities to grow and develop.

Want to join us on our journey?

Reporting to the Head of Marketing & External Communications, the External Communications Manager will be a senior member of the team. The successful candidate will work alongside the Senior Marketing Manager, other Marketing colleagues and external agencies to create and manage communications and content across a variety of channels.

What you will do

Core responsibilities will include PR, social media, content marketing and operational communications, but the successful candidate will also support the wider marketing team with content for additional purposes – from marketing campaigns to case studies and website content.

Key activities include working with the Head of Marketing & External Communications to develop and evolve SEFE Energy’s UK marketing strategy, as well as:

PR

  • Working with an external PR agency, develop proactive PR campaigns to raise brand awareness and establish us as leaders in the B2B energy market
  • Develop and manage a repository of approved messaging, allowing for quick responses to media enquiries
  • Stay on top of energy industry and business news, identifying opportunities for coverage on key topics
  • Monitor and share relevant business and industry news stories with key internal stakeholders
  • Develop and maintain a list of national, local and trade media contacts
  • Draft and oversee the submission of relevant award submissions
  • Align with the Head of Marketing & External Communications, as well as colleagues in SEFE Group, on media requests and reactive statements, as required

Content Marketing

  • Define and oversee the implementation of a content marketing approach and plan, adopting a variety of effective B2B content marketing tactics throughout the buying funnel
  • Work with external agencies to develop engaging and effective content that aims to develop our brand, establish us as thought leaders, improve website visibility and optimise sales opportunities
  • Plan and oversee the implementation of multi-channel campaigns, working with other members of the marketing team to ensure consistency in messaging
  • Work with Digital Marketing Manager to review and update online website content, including landing pages, blogs and gated content
  • Create content to support the development and launch of new products and offerings in collaboration with colleagues in Sales

Social Media

  • Create and publish a calendar of dynamic, varied and engaging social content across LinkedIn, Facebook and Twitter

Operational Communications

  • Work with business stakeholders to update or draft new customer lifecycle communications, as required
  • Work with project teams to understand changes in the energy industry that may impact customers, creating communications plans and content as required

General

  • Support the wider Marketing team with copywriting, as needed
  • Continuously review plans and tactics to ensure we’re taking a best-practice approach
  • Proactively manage relationships with agencies and carefully select new partners when required
  • Remain informed of the latest developments in the energy industry and beyond
  • Work with other members of the Marketing team to measure and report on the impact and ROI of PR, Content Marketing and social media activity. Use these insights to recommend and adopt improvements to marketing process and strategy

What you will bring to the role

You’ll have experience in both marketing and operational external communications, and be self-starter who loves a challenge, able and eager to work autonomously.

The right person for this role will be an exceptional copywriter and editor, with experience in both marketing and operational external communications.

You’ll have a knack for developing compelling copy for a variety of channels, no matter the objective. You’ll also have plenty of experience developing comprehensive external communications plans in collaboration with business stakeholders. You’ll be a creative and innovative self-starter, with an eye for detail, and an excellent understanding of what works well (and what doesn’t) when it comes to B2B communications.

Together with:

  • A firm understanding and experience in PR
  • Considerable experience drafting and editing content for a variety of audiences and purposes within a B2B environment
  • Experience developing comprehensive project communications plans
  • Commercially-minded, with experience delivering and measuring ROI
  • Confident in working with a variety of business stakeholders to deliver successful Communications activities
  • Experience effectively managing partner agencies to deliver value for money
  • Experience delivering results in a fast-paced environment
  • Excellent organisation and time management

Knowledge of the energy industry is desirable

Our offer to you

In return we offer a competitive starting salary supported by a comprehensive, and broad reaching benefits package which includes

  • bonus earning potential
  • non-contributory pension
  • 25 days holiday plus bank holidays
  • buy / sell holidays
  • life assurance
  • medical and dental insurance
  • range of optional flexible benefits

Based in our offices in Manchester City Centre, you can benefit from hybrid working offering the flexibility to spend some of your working week at home. Close to both Deansgate and Oxford Road railway stations and the wider travel networks our offices offer the opportunity to mix with your colleagues in person with a wide variety of creative meeting spaces. You also get the opportunity to enjoy your down time with well-equipped rest areas.

We are committed to supporting your career growth with opportunities to develop both your knowledge and experience through a blended approach to learning.

Who are we?

We are part of the SEFE Group – led by SEFE Securing Energy for Europe GmbH in Berlin – which employs approximately 1,500 employees. The 350 people working in SEFE Energy are friendly and positive – you can approach anyone for help and your ideas are always welcome.  We’re committed to our REACH principles – Results, Expertise, Action, Challenge, Have courage – but above all else, we care for each other’s welfare and aspirations and above all offer support as your career develops.

Our focus for 2022 – 2025 is strategic, profitable growth and strengthening our foundations, primarily by placing data and technology at the heart of our business model.  We’re looking for people who are passionate about where we’re going and will help us thrive long into the future.

We’re committed to creating an inclusive environment that embraces diversity and fosters the development of knowledge, skills, and experience, so all our people can thrive and prosper in their careers with us.  We are a place where you can be yourself and make your mark because whatever your role, you’ll find an open, welcoming atmosphere that empowers you, encourages fresh thinking, and recognises your contribution.

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